MARKET ANALYSIS
Ram (1981 to Present)

The Dodge Ram—which officially became the standalone RAM brand in 2009—has spent the last decade establishing itself as Australia's premier full-size pickup, with the 2026 model year marking a high-tech shift toward the "Hurricane" twin-turbo inline-six engine family. In the current Australian market, market values for the 2026 RAM 1500 range from approximately $119,950 AUD for the base Big Horn to $159,950 AUD for the high-output Limited, while the heavy-duty RAM 2500 Laramie sits at a steady $172,950 AUD. The brand’s immense desirability is anchored in its class-leading 4.5-tonne (and up to 8-tonne for the 2500) braked towing capacity and a "business class" interior that outclasses traditional mid-size utes. The buyer pool has evolved into a lucrative mix of affluent "grey nomads" towing large caravans, commercial heavy-haulers, and a growing segment of luxury-lifestyle buyers who value the RAM's massive road presence and locally remanufactured right-hand-drive quality. Despite the transition to six-cylinder power, the 2026 market remains robust, with the final HEMI V8 units and the newly trademarked TRX SRT super-ute (boasting 579kW) acting as highly liquid, blue-chip assets for those seeking the ultimate in American muscle utility.
The Dodge Ram—which officially became the standalone RAM brand in 2009—has spent the last decade establishing itself as Australia's premier full-size pickup, with the 2026 model year marking a high-tech shift toward the "Hurricane" twin-turbo inline-six engine family. In the current Australian market, market values for the 2026 RAM 1500 range from approximately $119,950 AUD for the base Big Horn to $159,950 AUD for the high-output Limited, while the heavy-duty RAM 2500 Laramie sits at a steady $…

