MARKET ANALYSIS
Infiniti (1989 to Present)

Infiniti, the luxury division of Nissan, was launched globally in 1989 (for the 1990 model year) to compete with European prestige brands and Toyota’s Lexus. While the brand officially withdrew from the Australian new-car market in late 2020, it remains a significant global player in 2026 with an all-SUV focus, headlined by the all-new QX80 and the redesigned 2026 QX60. In the 2026 Australian market, Infiniti models are exclusively available as used or "near-new" stock, where they offer exceptional value-for-money compared to their German rivals. Market values for the popular Q50 sedan range from $22,000 to $48,000 AUD, while the flagship QX80 (2014–2020 series) trades between $45,000 and $92,000 AUD. The brand's desirability in 2026 is driven by its "luxury-on-a-budget" appeal, attracting a buyer pool of value-seeking executives, families wanting high-spec SUVs without the "European tax," and Nissan enthusiasts looking for a more refined alternative to the Patrol or Pathfinder. Locally, liquidity is highest for the Q50 Red Sport 400 and the QX70 (formerly FX), as 2026 buyers prioritise their robust mechanical underpinnings and the ease of servicing through the extensive Nissan dealership network despite the brand's official exit.
Infiniti, the luxury division of Nissan, was launched globally in 1989 (for the 1990 model year) to compete with European prestige brands and Toyota’s Lexus. While the brand officially withdrew from the Australian new-car market in late 2020, it remains a significant global player in 2026 with an all-SUV focus, headlined by the all-new QX80 and the redesigned 2026 QX60. In the 2026 Australian market, Infiniti models are exclusively available as used or "near-new" stock, where they offer exceptio…
