MARKET ANALYSIS
Impulse (1981 to 1993)

The Isuzu Impulse, known in Australia as the Holden Piazza, was a technologically ambitious sports coupe produced globally between 1981 and 1993. While the first generation was a rear-wheel-drive wedge designed by Giorgetto Giugiaro, the second generation pivoted to a front- or all-wheel-drive platform with significant input from Lotus. In the 2026 Australian market, the Impulse (Piazza) has transitioned from a "forgotten dud" to a rare, cult-classic curiosity; market values for a running first-gen Piazza range from $12,000 to $22,000 AUD, while the rare second-gen RS Turbo AWD (often imported) can fetch between $25,000 and $40,000 AUD. Its desirability is driven by its "Handling by Lotus" pedigree and its futuristic, minimalist aesthetics, attracting a buyer pool of JDM nostalgists, Italdesign collectors, and engineering enthusiasts who appreciate its unique Nishiboric passive rear-steering system. Locally, liquidity is highest for the Turbo models in original condition, as 2026 buyers prioritise unmolested examples that haven't been stripped of their increasingly scarce Lotus-tuned suspension components.
The Isuzu Impulse, known in Australia as the Holden Piazza, was a technologically ambitious sports coupe produced globally between 1981 and 1993. While the first generation was a rear-wheel-drive wedge designed by Giorgetto Giugiaro, the second generation pivoted to a front- or all-wheel-drive platform with significant input from Lotus. In the 2026 Australian market, the Impulse (Piazza) has transitioned from a "forgotten dud" to a rare, cult-classic curiosity; market values for a running first-…
