Lexus (1989 to Present)

Lexus, the luxury division of Toyota, was established globally in 1989 with the launch of the LS 400, a vehicle that famously challenged the European premium establishment with its obsessive build quality and refinement. In the 2026 Australian market, Lexus has reached a significant milestone of over 200,000 cumulative sales, with desirability currently focused on its "multi-pathway" electrification strategy, particularly the eighth-generation ES luxury sedan and the expanded RZ electric range. The buyer pool in Australia has shifted toward environmentally conscious luxury seekers, with a record 76.5% of local sales being electrified models like the top-selling NX and RX SUVs. While production of storied models like the GS (1993–2020) and the legendary LFA supercar (2010–2012) has ended, their DNA persists in 2026 through the LC 500 Special Edition and the high-performance F Sport variants. Locally, market value remains exceptionally high for the LX 600 and the newly introduced GX off-roaders, as 2026 buyers prioritise Lexus’s reputation for peerless reliability and the "Omotenashi" hospitality provided by their growing national dealer network.

Lexus, the luxury division of Toyota, was established globally in 1989 with the launch of the LS 400, a vehicle that famously challenged the European premium establishment with its obsessive build quality and refinement. In the 2026 Australian market, Lexus has reached a significant milestone of over 200,000 cumulative sales, with desirability currently focused on its "multi-pathway" electrification strategy, particularly the eighth-generation ES luxury sedan and the expanded RZ electric range. … Read more