MARKET ANALYSIS
Lola (1958 to 2012)

Lola Cars, established in 1958 by Eric Broadley, stood as a titan of customer racing for over half a century before its initial collapse in 2012. However, in the 2026 Australian market, the brand is experiencing a high-profile resurgence following its relaunch under new ownership. While the original firm was famed for icons like the T70 and the MKI, the "new" Lola of 2026 is positioning itself as a leader in sustainable motorsport, marked by its high-profile entry into Formula E with a Yamaha-backed powertrain. In Australia, the desirability of vintage Lola chassis has surged, with the T70 Mk3B and Formula 5000 variants reaching elite status among historic racing competitors. The buyer pool in Australia consists of wealthy vintage racers seeking "turn-key" winners for events like the Phillip Island Classic and institutional collectors who value the brand's immense engineering pedigree. Locally, market value is exceptionally strong for authentic survivors, as 2026 buyers prioritise their eligibility for prestigious global historic meets and the renewed brand prestige brought by Lola's modern return to the world stage.
Lola Cars, established in 1958 by Eric Broadley, stood as a titan of customer racing for over half a century before its initial collapse in 2012. However, in the 2026 Australian market, the brand is experiencing a high-profile resurgence following its relaunch under new ownership. While the original firm was famed for icons like the T70 and the MKI, the "new" Lola of 2026 is positioning itself as a leader in sustainable motorsport, marked by its high-profile entry into Formula E with a Yamaha-ba…
