MARKET ANALYSIS
Plus Four (1950 to Present)

The Morgan Plus Four, manufactured globally from 1950 to the present, evolved as a more robust and potent alternative to the 4/4, eventually becoming the most successful model in the company’s history. While earlier generations relied on various four-cylinder engines from Triumph, Rover, and Ford, the current series—officially rebranded as the "Plus Four" in 2020—represents a radical shift to a bonded aluminium "CX-Generation" chassis and a turbocharged BMW 2.0L engine. In the 2026 Australian market, the model is enjoying a significant milestone with the Plus Four 75, a series of bespoke commissions celebrating three-quarters of a century of the nameplate. Desirability has surged among luxury collectors and modern driving purists who appreciate the 2026 model's updated technology, including electronic stability control, a refined Sennheiser audio system, and a more user-friendly convertible roof. The buyer pool is a sophisticated mix of heritage-driven investors and enthusiasts who value the car's sub-5-second acceleration and the fact that it remains hand-built on a traditional ash-wood frame. Locally, market value for 2026 remains exceptionally high, as Australian-delivered units are prized for their rarity and the complex engineering required to meet current domestic safety standards. For the Australian devotee, the Plus Four is a permanent icon of "modern-retro" motoring, frequently headlining the National Morgan Muster and exclusive coastal tours as a uniquely analogue antidote to the digital age.
The Morgan Plus Four, manufactured globally from 1950 to the present, evolved as a more robust and potent alternative to the 4/4, eventually becoming the most successful model in the company’s history. While earlier generations relied on various four-cylinder engines from Triumph, Rover, and Ford, the current series—officially rebranded as the "Plus Four" in 2020—represents a radical shift to a bonded aluminium "CX-Generation" chassis and a turbocharged BMW 2.0L engine. In the 2026 Australian ma…

