308 (2007 to Present)

The Peugeot 308, manufactured globally across three distinct generations since 2007, has evolved from a quirky, high-roofed hatchback into a sleek, premium European contender that prioritises "French flair" and efficiency. The second-generation (T9), which launched in Australia in 2014, marked a significant turning point by winning European Car of the Year, while the latest third-generation (P5) debuted in late 2022 with a bold "three-claw" lighting signature and a move toward hybrid-only powertrains. In the 2026 Australian market, the 308 occupies a sophisticated lifestyle niche, with desirability peaking for the updated 2026 Hybrid models that arrive with a fresh face and improved range. The buyer pool is a discerning mix of urban professionals who value the avant-garde i-Cockpit interior and a small group of enthusiasts holding onto the rare 308 GTi by Peugeot Sport, which remains a cult favourite for its lightweight chassis. Locally, market value for 2026 is holding remarkably firm as the brand repositions itself as a premium alternative to the Volkswagen Golf, though savvy buyers remain cautious regarding the maintenance of early 1.2L PureTech engines, which are known for "wet" timing belt issues if oil changes aren't kept strictly up to date. This blend of daring design and refined road manners ensures the 308 stays relevant as a stylish, albeit exclusive, choice for those wanting to stand out from the sea of common SUVs.

The Peugeot 308, manufactured globally across three distinct generations since 2007, has evolved from a quirky, high-roofed hatchback into a sleek, premium European contender that prioritises "French flair" and efficiency. The second-generation (T9), which launched in Australia in 2014, marked a significant turning point by winning European Car of the Year, while the latest third-generation (P5) debuted in late 2022 with a bold "three-claw" lighting signature and a move toward hybrid-only powert… Read more