Porsche Panamera 1st Gen Market Index2009-2016

About the Porsche Panamera 1st Gen

The first-generation Porsche Panamera, manufactured globally from 2009 until 2016 (internally designated as the 970), was the bold leap that brought genuine Zuffenhausen performance to the four-door executive saloon. This generation was defined by two phases: the original 970.1 with its naturally aspirated V8s and the 2013 facelift (970.2), which introduced a more efficient twin-turbo V6 for the "S" models and a plug-in hybrid. In the 2026 Australian market, the 970 remains a definitive underdog to its competitors, such as the Mercedes-Benz S-Class or BMW 7 Series, largely because its unique "hunchback" styling and driver-focused cabin cater to a very specific niche rather than the broader luxury crowd. The local buyer pool consists primarily of value-seeking enthusiasts and "those in the know" who want a 911-inspired driving experience with room for the kids, though they remain rightfully wary of potential "money pit" issues like aging air suspension bellows or high-voltage battery degradation in early hybrids. Despite being overlooked by the mainstream, well-sorted Australian-delivered examples—particularly the sonorous GTS or the flagship Turbo S—maintain a dedicated following that helps stabilise their market value as they transition into the "modern classic" category.