MARKET ANALYSIS

Taycan (2020 to Present)

AMAV$109,500↑

The Porsche Taycan, manufactured globally since 2019, is the high-voltage pioneer that proved an electric vehicle could truly handle with the surgical precision of a Zuffenhausen sports car. While it debuted with a diverse range of sedan and Cross Turismo wagon variants, the model received a massive "Gen 2" mid-life update for the 2025 and 2026 model years, introducing the record-breaking Turbo GT and significantly boosting charging speeds to 320kW. In the 2026 Australian market, the Taycan remains a definitive underdog to its competitors, as local prestige buyers still largely favour the long-range flexibility of the Cayenne or the traditional status of the 911, despite the Taycan's ability to out-accelerate almost anything on the road. The local buyer pool is a mix of tech-forward early adopters who prize the new 105kWh battery's 600km-plus range and savvy second-hand shoppers looking for "Porsche Approved" pre-owned examples that offer supercar performance at a fraction of their original cost. While the "Turbo" badges are purely symbolic, desirability is currently peaking for the GTS and Turbo S models due to their standard adaptive air suspension and the optional Porsche Active Ride system, which keeps the car eerily flat through corners. Consequently, market value in 2026 shows a divide: brand-new models command a significant premium for their updated tech, while older, pre-facelift versions represent some of the best performance-per-dollar entries into the Porsche brand for the Australian enthusiast.