Rolls-Royce Ghost Market Index2010-Present

About the Rolls-Royce Ghost

The Rolls-Royce Ghost, manufactured globally since 2009, originally served as the brand's more approachable "entry-level" sedan, yet it has evolved into a powerhouse of bespoke luxury that often rivals the flagship Phantom. While the first generation utilised a modified BMW 7 Series platform to offer a more driver-centric experience, the current second generation—built on the marque's own dedicated "Architecture of Luxury" aluminium spaceframe—has just received its Series II mid-life update for 2026. In the Australian market, the Ghost remains a definitive underdog to its competitors such as the Bentley Flying Spur or the Mercedes-Maybach S-Class in terms of sheer sales volume, yet it holds an untouchable position for those who prioritise a "post-opulent" aesthetic that values minimalist design over overt flashiness. The local buyer pool is increasingly composed of self-driving entrepreneurs who value the updated Planar Suspension System and the 6.75-litre twin-turbo V12’s effortless delivery, particularly in the more potent Black Badge trim. Desirability in 2026 is at an all-time high following the Series II refresh, which introduced a new "Spirit" digital interface and the "Clock Cabinet" interior, blending traditional analogue craft with advanced glass displays. Consequently, the market value of the Ghost in Australia remains incredibly resilient, as it occupies a unique niche for enthusiasts who demand the prestige of a Rolls-Royce with a level of agility and modern technology that makes it as rewarding to drive as it is to be driven in.