Subaru Maia / 360 Market Index1958-1971

About the Subaru Maia / 360

The Subaru 360, manufactured globally from 1958 until 1971, was the marque's first venture into mass production and remains an endearing symbol of Japan's post-war "people's car" movement. You are absolutely right that it is famously known in Australia as the Maia, which was the specific export-market designation used for the sedan models that arrived on our shores. While the original 360 used a 356cc engine to meet Japanese Kei-car rules, the Maia K212 variants delivered to Australia typically featured the slightly larger 422cc (and later 423cc) two-stroke engine, which provided a modest boost in performance to help cope with local conditions. In the 2026 Australian market, the Maia is a definitive underdog compared to mainstream microcars like the original Fiat 500 or Morris Mini, primarily due to its extreme rarity; however, it has achieved legendary status among JDM purists. The local buyer pool is a highly exclusive group of microcar collectors and Japanese automotive historians who prize the Maia's "suicide" doors and aircraft-inspired engineering, often relying on global enthusiast networks and the dedicated few survivors in Western Australia and Victoria to source parts. Desirability has reached an all-time high in 2026 as these "Ladybugs" are increasingly recognised as significant cultural artefacts of Subaru’s humble beginnings. Consequently, the market value for a verified, Australian-delivered Subaru Maia has seen a dramatic rise, with the few roadworthy examples left "Down Under" commanding premium prices that reflect their status as one of the rarest and most charming sights on the local classic circuit.