MARKET ANALYSIS
Tundra (2000 to Present)

The Toyota Tundra, manufactured globally since 1999 across three generations, has finally established a formal presence in the 2026 Australian market as the brand's heavy-duty towing champion. While the first two generations were exclusively "grey imports," the current third-generation (2022–present) model represents a landmark collaboration, being locally remanufactured to right-hand drive by the Walkinshaw Automotive Group in Melbourne to full factory standards. The local buyer pool is a high-energy mix of luxury caravanners and heavy-industry professionals who value the massive 4,500kg towing capacity and the sophisticated i-FORCE MAX 3.5-litre twin-turbo V6 hybrid powertrain, which delivers a prodigious 326kW and 790Nm. Desirability has reached a fever pitch in 2026 following the mid-2025 arrival of the range-topping Platinum variant, which introduces premium touches like a panoramic roof, heated and ventilated rear seats, and a 10.9-inch Head-Up Display. Consequently, the market value of the Tundra in Australia is among the highest in the full-size pickup segment; despite being the most expensive option in its class, its status as a factory-backed "LandCruiser with a tray" has ensured that demand consistently outstrips supply, with low-kilometre Limited and Platinum models holding their value exceptionally well as they become the new gold standard for long-distance Australian touring.
The Toyota Tundra, manufactured globally since 1999 across three generations, has finally established a formal presence in the 2026 Australian market as the brand's heavy-duty towing champion. While the first two generations were exclusively "grey imports," the current third-generation (2022–present) model represents a landmark collaboration, being locally remanufactured to right-hand drive by the Walkinshaw Automotive Group in Melbourne to full factory standards. The local buyer pool is a high-…
