Audi (1910 to Present)

Founded in 1910, Audi is a German automotive manufacturer with a complex and resilient history, operating independently until 1932, when it merged with Horch, DKW, and Wanderer to form Auto Union. After suffering major disruption during World War II, the company was forced to relocate and rebuild, eventually being fully acquired by Volkswagen in 1966—a turning point that set the foundation for Audi’s modern success. The launch of the Audi 100 re-established the brand as a serious contender in the luxury segment, while Audi’s deep involvement in motorsport forged its performance identity, most famously through the revolutionary quattro all-wheel-drive system. Iconic models such as the Ur-Quattro, RS2 Avant, TT, and R8 sit alongside core sedans like the A4, A6, and A8, each spawning high-performance S and RS variants. In the Australian market, Audi has built a strong reputation for blending understated design with cutting-edge engineering, with RS models and performance wagons in particular enjoying strong enthusiast demand and long-term collectability.

Founded in 1910, Audi is a German automotive manufacturer with a complex and resilient history, operating independently until 1932, when it merged with Horch, DKW, and Wanderer to form Auto Union. After suffering major disruption during World War II, the company was forced to relocate and rebuild, eventually being fully acquired by Volkswagen in 1966—a turning point that set the foundation for Audi’s modern success. The launch of the Audi 100 re-established the brand as a serious contender in th… Read more