Lamborghini (1963 to Present)

Lamborghini, established in 1963 by Ferruccio Lamborghini following a legendary dispute with Enzo Ferrari, transformed from a tractor manufacturer into a global titan of "exotic" performance, defining the supercar genre with mid-engined icons like the Miura and Countach. In the 2026 Australian market, the brand has fully embraced its "Direzione Cor Tauri" hybridisation strategy, with the locally launched Temerario—the 677kW twin-turbo V8 successor to the Huracán—arriving in showrooms this year to sit alongside the V12 Revuelto and the plug-in hybrid Urus SE SUV. Despite the shift away from naturally aspirated engines, the brand's desirability remains at an all-time high, evidenced by a static yet record-breaking local delivery of 272 units in 2025 and a Revuelto order bank that is already accounted for through late 2026. The buyer pool in Australia is expanding beyond traditional high-net-worth enthusiasts to include a significant influx of first-time prestige owners and female buyers, many of whom are entering the brand through the Urus before transitioning into limited-run models like the newly revealed, 29-unit Fenomeno. Locally, liquidity is exceptionally high for the final "pure" internal combustion Huracán Tecnica and STO models, as 2026 buyers recognise these as the end of an era, ensuring they remain blue-chip assets within the secondary enthusiast market.

Lamborghini, established in 1963 by Ferruccio Lamborghini following a legendary dispute with Enzo Ferrari, transformed from a tractor manufacturer into a global titan of "exotic" performance, defining the supercar genre with mid-engined icons like the Miura and Countach. In the 2026 Australian market, the brand has fully embraced its "Direzione Cor Tauri" hybridisation strategy, with the locally launched Temerario—the 677kW twin-turbo V8 successor to the Huracán—arriving in showrooms this year t… Read more