MARKET ANALYSIS
Urus (2018 to Present)

The Lamborghini Urus, the "Super SUV" that redefined the brand’s global trajectory, launched for the 2018 model year as the spiritual and technical successor to the LM002, with worldwide production continuing into 2026 as it transitions into a hybrid-only flagship. In the 2026 Australian market, the range is headlined by the newly landed Urus SE—a 588kW plug-in hybrid that has effectively replaced the pure-combustion Urus S and track-oriented Performante in the new-vehicle catalogue. The desirability for the Urus remains immense locally, with the 2026 "order bank" for the SE already extending into late next year, while the outgoing Performante has attained a "modern classic" status among driving purists who prefer its fixed-coil suspension and lighter, non-hybrid powertrain. The buyer pool in Australia has evolved from traditional supercar collectors to a broader demographic of prestige families and corporate professionals who utilise the vehicle’s 4.0L twin-turbo V8 versatility for daily commutes and coastal touring. Locally, liquidity is highest for the S and Performante variants in the secondary market, as 2026 buyers increasingly value the "end-of-era" mechanical simplicity of the final non-hybrid production units before the brand’s total pivot to electrification.
The Lamborghini Urus, the "Super SUV" that redefined the brand’s global trajectory, launched for the 2018 model year as the spiritual and technical successor to the LM002, with worldwide production continuing into 2026 as it transitions into a hybrid-only flagship. In the 2026 Australian market, the range is headlined by the newly landed Urus SE—a 588kW plug-in hybrid that has effectively replaced the pure-combustion Urus S and track-oriented Performante in the new-vehicle catalogue. The desirab…



