Phantom (1925 to Present)

The Rolls-Royce Phantom, manufactured globally since its landmark debut in 1925, remains the most enduring and prestigious nameplate in automotive history, currently celebrating its centenary as it moves through its eighth generation. In the 2026 Australian market, the Phantom VIII Series II represents the absolute pinnacle of internal combustion luxury, featuring a bespoke 6.75-litre twin-turbo V12 that provides a "Magic Carpet Ride" so refined it has become the benchmark for the entire industry. While it is a definitive underdog to its competitors such as the Bentley Mulliner Bacalar or bespoke hypercars in terms of raw agility, the Phantom holds an untouchable status for those who prioritise ultimate presence, featuring a unique "Gallery" dashboard for curated art and a "Starlight Headliner" that replicates the night sky. The local buyer pool is a highly exclusive group of ultra-high-net-worth individuals and industry titans who view the car as a "blank canvas" for the brand’s Bespoke Collective, with Rolls-Royce Motor Cars Melbourne and Sydney standing as the premier destinations to commission a new vehicle, having both been recently recognised with regional awards for their excellence in customer experience and bespoke service. Desirability in 2026 is at a fever pitch for the Centenary Private Collection, a strictly limited run of 25 vehicles globally that celebrates 100 years of the model with 18-carat gold detailing and unique historical motifs. Consequently, the market value of the Phantom remains remarkably resilient in Australia, with these late-model masterpieces increasingly viewed as appreciating assets that mark the final, petrol-powered chapter of a century-long legacy before the marque's transition to a fully electric future.

The Rolls-Royce Phantom, manufactured globally since its landmark debut in 1925, remains the most enduring and prestigious nameplate in automotive history, currently celebrating its centenary as it moves through its eighth generation. In the 2026 Australian market, the Phantom VIII Series II represents the absolute pinnacle of internal combustion luxury, featuring a bespoke 6.75-litre twin-turbo V12 that provides a "Magic Carpet Ride" so refined it has become the benchmark for the entire industr… Read more