Chevrolet (1911 to Present)

Founded in 1911, Chevrolet—often simply called Chevy—is one of America’s most influential automotive manufacturers, established by Louis Chevrolet alongside William C. Durant, the founder of General Motors. After Chevrolet gained a controlling interest in GM in 1918, it became the group’s high-volume, accessible brand, building its reputation on dependable, affordable cars like the Series 490 and Superior. Over the decades, Chevrolet created some of the most recognisable vehicles in automotive history, from passenger icons such as the Bel Air, Impala, Camaro, and the enduring Corvette, to workhorse trucks including the Advance Design, Task Force, and C/K series. In the Australian market, Chevrolet has never been a mainstream factory brand, but its vehicles—particularly Corvettes, Camaros, and classic pickups—have long held strong appeal as imports and conversions, with demand driven by V8 heritage, performance credentials, and American muscle car culture, cementing Chevrolet’s status as a globally revered marque.

Founded in 1911, Chevrolet—often simply called Chevy—is one of America’s most influential automotive manufacturers, established by Louis Chevrolet alongside William C. Durant, the founder of General Motors. After Chevrolet gained a controlling interest in GM in 1918, it became the group’s high-volume, accessible brand, building its reputation on dependable, affordable cars like the Series 490 and Superior. Over the decades, Chevrolet created some of the most recognisable vehicles in automotive h… Read more