Alfa Romeo (1910 to Present)

Alfa Romeo is an Italian automotive manufacturer founded in 1910 in Milan, originally established as A.L.F.A. (Anonima Lombarda Fabbrica Automobili) before being taken over by Nicola Romeo in 1920, giving the brand its current name. From its earliest years, Alfa Romeo built a reputation for engineering excellence and motorsport dominance, competing successfully in Grand Prix racing, endurance events, and touring car championships. That racing DNA carried directly into its road cars, producing icons such as the Giulia, Giulietta, Spider, 6C, 2000, and the modern 8C Competizione, all known for sharp handling, distinctive styling, and characterful engines. In the Australian market, Alfa Romeo maintains a passionate enthusiast following, with classic models increasingly sought after for their design heritage and driving feel, while performance variants continue to attract buyers drawn to the brand’s unique blend of Italian flair and motorsport pedigree.

Alfa Romeo is an Italian automotive manufacturer founded in 1910 in Milan, originally established as A.L.F.A. (Anonima Lombarda Fabbrica Automobili) before being taken over by Nicola Romeo in 1920, giving the brand its current name. From its earliest years, Alfa Romeo built a reputation for engineering excellence and motorsport dominance, competing successfully in Grand Prix racing, endurance events, and touring car championships. That racing DNA carried directly into its road cars, producing ic… Read more