Lancia (1907 to Present)

Lancia, the storied Italian marque founded in 1906, is currently undergoing a high-stakes global "Renaissance" under the Stellantis umbrella, transitioning from an Italy-only brand into a premium electric-led manufacturer. After a decade of offering only the aging Ypsilon, the brand launched the all-new Ypsilon (2024–Present), which serves as the final Lancia to offer a tailpipe via a 1.2L hybrid alongside its primary electric powertrain. In the 2026 Australian market, Lancia occupies a unique space; while there are currently no new models in local showrooms, the brand's desirability has been reignited by the 2026 return to the World Rally Championship with the Ypsilon Rally2 HF Integrale. This comeback, spearheaded by new CEO Roberta Zerbi, has galvanised a buyer pool of rallying purists, Italian design aficionados, and heritage collectors who are closely monitoring the potential for a right-hand-drive Australian return—a move hinted at by leadership if the brand’s European relaunch succeeds. Locally, liquidity remains focused on the "Golden Era" legends, with the Delta HF Integrale, Fulvia, and Stratos maintaining blue-chip status as 2026 buyers increasingly view them as essential hedge assets against the automotive industry’s total electrification.

Lancia, the storied Italian marque founded in 1906, is currently undergoing a high-stakes global "Renaissance" under the Stellantis umbrella, transitioning from an Italy-only brand into a premium electric-led manufacturer. After a decade of offering only the aging Ypsilon, the brand launched the all-new Ypsilon (2024–Present), which serves as the final Lancia to offer a tailpipe via a 1.2L hybrid alongside its primary electric powertrain. In the 2026 Australian market, Lancia occupies a unique s… Read more