Maserati (1914 to Present)

Maserati, which began manufacturing racing cars globally in 1914 and transitioned into prestigious grand tourers during the late 1940s, remains a symbol of Italian passion and operatic exhaust notes, despite a turbulent history of shifting ownership. In the 2026 Australian market, the brand is experiencing a refined resurgence in desirability as it pivots toward electrification with the Folgore range, while the final internal-combustion masterpieces—like the 2026 MCPura (the updated successor to the MC20) and the Quattroporte Trofeo—remain the primary targets for purists. The buyer pool in Australia is a distinct split between lifestyle executives who appreciate the daily elegance of the Grecale SUV and ultra-high-net-worth investors who are currently competing for the handful of MC12 hypercars (2004–2005) that occasionally reach the secondary market. Locally, market value is exceptionally firm for the "Golden Era" classics like the Frua-designed Mistral (1963–1970) and the original AM115 Ghibli (1967–1973), with 2026 buyers prioritising vehicles that carry a documented specialist service history from authorised Australian hubs to mitigate the brand's historically complex maintenance reputation.

Maserati, which began manufacturing racing cars globally in 1914 and transitioned into prestigious grand tourers during the late 1940s, remains a symbol of Italian passion and operatic exhaust notes, despite a turbulent history of shifting ownership. In the 2026 Australian market, the brand is experiencing a refined resurgence in desirability as it pivots toward electrification with the Folgore range, while the final internal-combustion masterpieces—like the 2026 MCPura (the updated successor to… Read more